Wednesday, December 10, 2008

Google Allows Desktop Ads To Appear On Mobile Phones

Google announced a new feature for its AdWords service today, which will enable ads that were once formatted and restricted to the desktop computer to also appear on mobile phones. Historically, it didn’t make sense to deliver desktop ads to the phone because if a consumer clicked on it, they wouldn’t be able to view the page correctly. But now that some phones have full Internet browsers, this is less of a concern.

Read full story here

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