Mobile Phones

iPhone Comes Out On Top For Photo Uploading!

2009-01-02T23:11:00.000-08:00

It seems that when it comes to uploading your precious pictures, there’s one phone that’s head and shoulders above the rest. Social photo gallery site Flickr lets users upload there photos to share with friends and family wherever they are in the world and, as of November 2008, Flickr claimed to host more than 3 billion images. Along with capturing information such as picture size and GPS location, Flickr also tracks information on the camera used. So clicking on the “most popular cameras” page on Flickr will tell you alot about what cameras and camera phones people are using to upload their snaps, but what comes out on top for camera phones? The iPhone 3G of course.

Read full story here

Top 3G Mobile Phones of 2008

2009-01-02T23:09:00.000-08:00

3G.co.uk reviewed its first 3G Phone in July 2004 which was the NEC e606. Of course things have moved on greatly since then and never has so much progress been made than in 2008. We exit 2008 awash with mobile phones having 8 megapixel cameras and 3G HSDPA speeds.

A number of mobile phones were launched focusing on target market areas e.g. the INQ1 facebook phone and the G1 Google mobile phone. This will become an increasing trend in 2009.

3G.co.uk undertook over 100 3G Phone Reviews in 2008 and our list of the Top 3G Phones ( below ) is based on the findings and conclusions of these reviews.

In preparing our top list of Top 3G Mobile Phones for 2008 we excluded any mobiles which are not actually 3G dataspeed as a minimum.

Read full story here

Sony Ericsson C905 Review

2008-12-17T02:39:00.000-08:00

Eight-megapixel camera phones are all the rage. Samsung and LG have their big hitters and now Sony Ericsson has jumped on the bandwagon. The Sony Ericsson C905 has been on our radar for some time now. We first got our hands on the super-savvy Cyber-shot device back in June, though only for a few minutes. It was not until October that it arrived in stores, by which point Samsung had unveiled the i8510 and the Pixon, and LG had launched the Renoir. So the gauntlet has been thrown down. Will the C905 rise to the challenge?

C905 - look and feel

While the Pixon and the Renoir battled it out for slimmest eight-megapixel device, the Sony Ericsson C905 has avoided any petty squabbling. The C905 is actually on the chunky side, partly due to its slider format. Slider phones have an annoying habit of accidentally springing open in your pocket, resulting in accidental key commands and wasting precious battery power. We were pleased to find the C905’s mechanism provides some resistance (and a satisfying snap) to ensure this isn’t a common occurrence.

Available in night black, ice silver (exclusive to O2) and copper gold (exclusive to Carphone Warehouse), the C905 sports curvaceous contours. The front fascia is adorned with a 2.4-inch screen that is so vibrant it belies its 240x320 pixel resolution. Below are the standard array of hard keys, a shortcut key and call and call end keys that Sony Ericsson users have become so accustomed to. Sandwiched between these is the navigation pad and confirm key. We found all these keys a little too cushioned and would have preferred a bit more of a click as found on the keypad. The keypad is roomy enough, though some users may bemoan the fact that definition is lacking between each individual key.

Talking of keypads, Sony Ericsson, once again, enables users to call contacts by typing in their name as you would when using T9 predictive text. For example, to call ‘Anna’, simply slide the phone open and press ‘2’ (A), ‘6’ (N), ‘6’ and ‘2’ and up will pop any Anna’s you have in your address book. It is a simple yet effective process.

C905 - camera credentials

The camera can be fired up by sliding open a protective lens shield found on the back of the device. The hinged system is not as smooth as the phone’s main slider mechanism, but it is reassuring to have your lens protected. Once in camera mode the phone’s navigation pad glows, revealing four icons that represent shortcuts to your flash, timer, focus and exposure levels.

While some may criticise the C905’s bulk, we felt that it actually gave the phone more of a dedicated camera feel, something that is only enhanced when its snapping credentials are laid bare. Not only does it have an eight-megapixel resolution, the C905 also sports face detection, auto-focus, image stabiliser and a truly remarkable Xenon flash. This type of flash is preferable to the more common LED flash found in most camera phones, as it provides a brighter burst of light that captures night time shots without losing detail. The C905 certainly achieves this and, if anything, the flash may be a little too bright.

When using the face detection mode, it was pleasing to find that it located more than one subject. However, we did find that you needed to be relatively near to be able to use the feature. Smart contrast was another useful addition, balancing the light and colour to ensure a better quality shot. It works much the same way as Photo fix, the difference being that Smart contrast is set before the picture is taken while Photo fix corrects the image after it has been snapped.

As demonstrated by our array of photos (see overleaf), the C905 is capable of achieving cracking picture quality and can proudly hold its own among the other eight-megapixel snappers. However, while the images looked fine on our phone, when we enlarged them on screen on our PC, shots where we used the zoom did appear pixelated.

Read full review here

Nokia N97 Demo Video

2008-12-15T04:20:00.000-08:00

If a picture paints a thousand words, then what is a video worth? Well it’s priceless to Nokia’s PR team it would seem as they look to continue to build on the buzz surrounding the Nokia N97. So, to set the excitement level to boiling point Nokia have released a short demo video showing off the skills of the first ever touch screen Nseries mobile phone, the N97.

Read full story here

Nokia N85 Review

2008-12-15T04:06:00.000-08:00

It is a common gripe of younger siblings that they get overshadowed by their older brothers or sisters. Well, spare a thought for the Nokia N85. It is a handset with high specifications that could hold its own among some of this year’s very best smartphones, but has been overlooked as a result of the more publicised N96

Look and Feel

The Nokia N85 is almost a carbon copy of the N96 in terms of build. Both have a nifty dual slider action, and, despite being smaller and more pocket friendly, the N85 is in fact 3g heavier. Perhaps the Finnish manufacturer is feeling the credit crunch as much as the rest of us, but its preference for building handsets out of plastic, rather than metal, is bordering on obsessive. That is not to say that the N85 is poorly crafted. The back does feel a tad on the flimsy side, but it still maintains a robust feel. The back has an unusual truffle brown colour, in contrast to the jet black front-facing fascia. Now we are not style gurus, but we were always under the impression that brown with black was a fashion faux pas. Well, it shows what we know. The two shades complement each other excellently, leading to a rather eye-catching look.

At 2.6 inches, the N85’s OLED screen is 0.2 inches smaller than the N96, but the phone still displays up to 16 million colours with a resolution of 240x320 pixels, ensuring the quality is top notch. Beneath the screen Nokia has opted for a minimalist approach. The D-pad surrounds the command key, a thin green and red strip represents the call and call end keys and a shortcut key to your menu options is located on the handset’s right side. However, here is the clever bit. Fire up the N85 and, as if by magic, four other keys light up – two soft keys, a menu key and a cancel button. It is a simple yet effective approach that we were quite taken with. What is more, the D-pad can be turned into a touch-sensitive Navi wheel that enables you to scroll through menu icons, albums and pictures. It was not quite to our taste but it is great that Nokia has given us the option, on

Dual Slider

As we mentioned, the N85 is a dual slider. Slide it one way to reveal the standard alphanumeric keypad (if we were being ultra critical we did find these keys to be on the small side) and slide the other direction to unveil four media control keys. The keys provide a great way of starting your music player without having to go through your menu options

Music plays a big part in the N85. While it may lack the mammoth 16GB of storage capacity the N96 offers (the N85 has a measly 85MB of internal memory), Nokia does make amends by bundling in an 8GB microSD card, which should house around 8,000 tracks. There is also easy access to the Nokia Music Store. Users can choose from over 2.5 million tracks at a cost of 80p per song. Once downloaded, tracks can be transferred to a PC via a USB cable, as well as remaining on the phone.

Voice Commands

The sound quality is spot-on whether played through the loudspeaker or the accompanying headphones, though when we plugged in our Bose ones (Nokia has been kind enough to include a 3.5mm headset jack) we noticed a marked improvement. However, in using your own headphones you will miss out on being able to take and make handsfree calls, as well as a nifty voice command function. A control pad forms part of the handsfree kit, emblazoned with call, call end and volume keys. Press the call button when idle and after five seconds you will hear a tone. This is your signal to speak your command. For example, ‘call Amy’, or ‘music player’. A robotic sounding voice repeats the command and brings up a list of functions it thinks most relevant.

The idea is that a selection of options is preferable to activating the wrong command. It is not the polished article it could have been, with around a 60/40 success rate, but it is another string to the N85’s bow.

Read full review here

Sony Ericsson to Come Up with Android Handsets

2008-12-10T04:24:00.000-08:00

Almost three months back,Sony Ericsson had shown its interest over getting Android on their recently launched range of high-end multimedia handsets, the XPERIA range. However for its first handset from the XPERIA range, the X1 Sony Ericsson stuck to Windows Mobile as the mobile phone's OS. It seems that, three months back Sony Ericsson was doing some serious thinking when it comes to the Android platform because the company has officially announced that it will be joining the Open Handset Alliance, consortium behind Android. Sony Ericsson has also said that, it is very much open to having Android on its forthcoming phones.

Read full story here

AdWords Reaches iPhone and G1 Mobile Phones

2008-12-10T04:03:00.000-08:00

AdWords has been available for mobile devices for quite some time, but now you can target iPhone and G1 users specifically with your ads.

To target ads for G1 and iPhone, go to your campaign settings tab in your AdWords account. Then for the “Device Platform” option under "Networks and Bidding," select "iPhones and other mobile devices with full internet browsers."

Read full story here

Google Allows Desktop Ads To Appear On Mobile Phones

2008-12-10T04:01:00.000-08:00

Google announced a new feature for its AdWords service today, which will enable ads that were once formatted and restricted to the desktop computer to also appear on mobile phones. Historically, it didn’t make sense to deliver desktop ads to the phone because if a consumer clicked on it, they wouldn’t be able to view the page correctly. But now that some phones have full Internet browsers, this is less of a concern.

Read full story here

Sony Ericsson Xperia X1 Review

2008-12-05T00:36:00.000-08:00

Introduction:

Windows Mobile has always been a powerful but clunky OS, but recently we’ve seen manufacturer efforts to clean it up and make it more user-friendly. Sony Ericsson has thus far stayed out of the WinMo realm, but with the Xperia X1 they are making a splash on both fronts. They have developed a new panel interface to match the X1’s svelte design. It has the rich feature set you’d expect from a high-end device, with many connectivity options and a 480x800 high resolution display. The question is, can it live up to the bar HTC has set with their Touch series?

Included in the box you’ll find:

Li-poly battery
AC Adapter
USB Cable
4GB microSDHC card
Stereo headphones
Extra stylus

Design:

The X1 is a very well designed device, with a large WVGA display and full QWERTY keyboard. It is constructed of brushed metal which leads to a very hefty weight of 5.1oz. It comes in both silver and black, our review unit was silver but we prefer the black finish personally. It is strikingly narrow, especially when compared to a similar device like the Touch Pro.

Read the complete review here

Nokia N97 Unveiled, The First High-End N-Series Touch Phone

2008-12-03T04:00:00.000-08:00

It's been a long time coming, but after dabbling with touch on the midrange 5800, Nokia has finally brought a touchscreen to an S60 "N-Series" smartphone, the N97. Take a look at our hands-on impressions and the complete rundown on Nokia's new flagship.

But it's not quite a full dive into touch—there's still a horizontal QWERTY keyboard hidden below the 3.5" 640x360 resistive touchscreen and accesable via a smooth 30° flip mechanism. The N97 will run an even further touch-enhanced Symbian OS, S60 v5, which features the 5800's quick contacts bar and adds an assortment of customizable desktop widgets that can pipe in your Facebook info, RSS feeds and the like, much like those found on Nokia's internet tablet OS. The widgets will be open to third party developers and available via the traditional "Downloads" Symbian app "for now" says Nokia—so not quite the App Store equivalent fans would hope for, but customization via software add-ons is definitely the route being pursued here.

But alas, the downsides. Characteristically for Nokia, the N97 is aimed at Europe and Asia first. So big ballers in Moscow and Macau can expect to be toting an N97 sometime in the "first half of 2009," with a U.S. release (with the appropriate 3G bands) to follow "soon after." In Europe it'll run a hefty €550 ($695) unsubsidized.

The model we briefly handled tonight in NYC was, of course, the Euro version, with no U.S. 3G (and, sadly, no Wi-Fi network availabile). Its handlers were keeping it close to the vest, and with no connectivity there wasn't much testing to be done, but we can say that the hardware is indeed pretty—befitting a $700 Nokia piece. The desktop Symbian widgets look nice, but the drawbacks of a resistive touchscreen (there, as always, to ensure character recognition via a stylus for Nokia's Asian market) were immediately noticeable when dragging widgets around the desktop. A resistive touchscreen relies on pressing two layers of screen together with a fingernail or stylus to register a signal, so it is not as responsive as a capacitive screen which is driven by the natural electricity in your fingers.

Rounding out the gaudy specs are 32GB of on-board memory (with 16GB more available via microSD), A-GPS with Nokia's refreshed Maps 3.0 app and a compass, accelerometer for landscape/portrait screen switching, 5MP camera with Zeiss lens and LED flash, 3.5mm headphone jack, and N-Gage support.

Full story here

List of Most Downloaded iPhone Apps is Full of Frivolous Crap

2008-12-03T03:58:00.000-08:00

With Apple hitting the 10,000 app milestone, they've just released the stats for the most downloaded apps in a number of categories. And boy, they sure do prove that you people like frivolous, stupid crap on your iPhones. Seriously, Koi Pond is the top paid app overall? No wonder we're in a recession, all that money spent on Koi Pond could have bailed out one of the big three automakers. And why isn't Bloom in the top music apps? Get on board with Bloom, people.

Full story here

Nokia could give Linux a spin in high-end mobiles

2008-12-03T03:53:00.000-08:00

To anyone even remotely familiar with Nokia's history, this tidbit won't come as a surprise at all. In fact, we've been hearing "Linux" and "Nokia" in the same sentence for years. At Nokia World in Barcelona -- the same place where the almighty N97 (pictured) was unveiled -- Ukko Lappalainen, vice president at Nokia's markets unit, informed Reuters that "in the longer perspective, Linux will become a serious alternative for our high-end phones." Potentially more interesting was his followup line: "I don't see anything in Android which would make it better than Linux maemo."

Full story here

Nokia unveils flagship N97 phone

2008-12-02T04:05:00.000-08:00

Details are in, Nokia has a new flagship phone. The N97 packs a 3.5-inch, 640 x 360 pixel (that's a 16:9 aspect ratio) resistive touchscreen display with tactile feedback and QWERTY keyboard into this sliding communicator with an "always open" window to favorite internet or social networking sites. Nokia calls it the "world's most advanced mobile computer." To back up the claim they've dropped in HSDPA, WiFi, and Bluetooth radios, A-GPS, a 3.5-mm headjack, 32GB of onboard memory with microSD expansion (for up to 48GB total capacity), and a battery capable of up to 1.5 days of continuous audio playback or 4.5-hours video.

Full story here

QIGI i6-Goal Looks to Be the First 'Next' Android Phone to Actually Come Out

2008-12-02T04:02:00.000-08:00

Compared to the ZzzPhone a modern marvel of engineering and/or MSPaint—the i6-Goal is sort of boring: it's got no QWERTY, 3G, two-week battery, male enhancement powers, etc. It does, however, appear to be real.

Announced by TechFaith Wireless and QIGI, two Chinese companies that very much seem to exist, the i6-Goal is a reassuringly modest accomplishment. The touchscreen phone is a relatively normal quad-band GSM phone, featuring a 2MP camera, GPS and an SD slot. The hardware actually looks quite similar to that of the HTC Touch, which perhaps not coincidentally can hackishly run Android.

Full story here

Joost Launches A Broken iPhone App

2008-11-29T02:16:00.000-08:00

Joost launched their iPhone application on the App Store this evening, giving users access to 46,000 Joost videos, including major television shows and films. The iPhone has a built in YouTube application already, giving them a serious head start when it comes to video on the iPhone. But archrival Hulu doesn’t yet - giving Joost a little room to maneuver for now.

I’m sure it’s a temporary issue, but the application just doesn’t work yet. I tried to play multiple videos, including the full length version of Men In Black, but an error message reads “The connection to the server was lost. This may be because of poor network quality. Please try again later.”

Full story here

T-Mobile’s contract customers must pay £75 to upgrade

2008-11-29T02:12:00.000-08:00

Contract customers can pay £75 or take a £5 discount and wait until January

T-Mobile’s contract customers must pay £75 to upgrade their handsets in a new scheme designed to stall upgrades and save cash until the new financial year.

For those not wishing to shell out, T-Mobile is offering customers a £5-per-month discount in what is being labelled a ‘Christmas loyalty bonus’.

The inability for customers to upgrade their handset for free has prompted many independent retailers to churn them onto other networks and even, in some cases, churn them off T-Mobile, only to sign them back on as a new customer – a tactic that actually costs T-Mobile more money than a conventional upgrade.

The £75 fee even extends to T-Mobile’s direct channels, but staff at the retailer’s stores said they could use the retention team to negotiate a free upgrade over the phone in exceptional circumstances. T-Mobile will also try and wean the customer onto the Google G1 phone, which is exempt from the restrictions.

T-Mobile staffers have said, as a result of the £75 charge, most customers choose not to upgrade and have money off their contract instead.

Full story here

3 is first to announce VAT strategy for tariffs and prepay

2008-11-29T02:10:00.000-08:00

Carphone and Orange are also showing the decrease ahead of 1 December

3 has announced it will introduce VAT cuts across all tariffs this weekend, bringing savings to contract and prepay customers ahead of the 1 December official date.

It is the first network to reveal how the tax cut will affect contract and pay as you go customers. Orange will apply discounts early but only on handsets

3 tariffs will still be displayed as normal in store and online but the 2.5% reduction will be automatically deducted at the point of purchase for the duration of VAT cut.

Price cuts will be applied automatically to pay monthly customers’ bills and PAYG customers will receive a credit as they top up e.g. a £10 top up will result in £10.18 credit. The savings will be for new and existing customers.

Meanwhile Carphone Warehouse has already started reflecting the VAT decrease in its stores around the country. However, this is only on hardware as how the tariffs are affected will be dictated by the networks.

How the discount will be reflected on contracts on other networks is still unclear. The 2.5% has been criticised for as being too small to offer a meaningful discount on both contract tariffs and prepay handsets.

Orange has announced it will also reflect the VAT decrease early this weekend but the discount will be on handsets only. Orange’s decrease is on all handsets unless already free with a contract.

Full story here

No Black Friday Blues for iPhone

2008-11-29T02:02:00.000-08:00

Even if others are worried about the iPhone, Apple (Nasdaq: AAPL) isn't. Not yet, anyway. The iEmpire chose not to discount its 3G handset for today's Black Friday sale at its retail stores. And what deals it is offering are, at best, meager:

iMacs are on sale for between $51and $101 off, but not the highest-end model, VentureBeat reports.
MacBooks, but not the MacBook Pro, are also selling for between $51 and $101 less.
All iPod models feature anywhere from $11 to $21 in discounts.
Apple TV gets a $21 haircut.

Translation: We're still Apple, and it's still going to cost you a premium to buy our stuff -- especially the iPhone.

Full story: here

Mobile Substitution to Have Bigger Impact Than Credit Crunch on Fixed Voice Spend in Enterprises, Says Analysys Mason

2008-11-27T23:53:00.000-08:00

The financial crisis may be putting the squeeze on business budgets, but mobile substitution will be a far bigger threat to fixed enterprise voice spend in Western Europe in 2009. Analysys Mason the premier adviser to the telecoms, IT and media industries predicts a decline of 15% in fixed voice spend next year as a result of mobile substitution.

In the report, Fixed-mobile convergence in enterprise voice in Europe: forecasts 2008-2013, Analysys Mason notes that fixed voice providers will find that the global financial crisis will reduce enterprise fixed voice spend by 1-2%. Ultimately, however, mobile substitution will have a far bigger impact on enterprise voice spend.

"Enterprises are finding it cheaper to give staff mobile phones for all their calls than to put a new VoIP phone on a desk," says the report's author, Margaret Hopkins. "In addition to this, the financial crisis will increase pressure to conserve cash and make it even less likely that enterprises will install a VoIP PBX when their old phone system ceases to be supported by the vendors."

Other key findings from the new report include:

-- Spend on FMC services, where the mobile phones are seamlessly integrated into the enterprise voice system, will grow at a CAGR of 41% between 2008 and 2013, albeit from a low base, while spend on standalone mobile and fixed voice services will decline by 9% and 15% respectively over the period.

Full Story here

Singapore's StarHub Offers Femtocell Service

2008-11-27T23:51:00.000-08:00

Singaporean operator StarHub is rolling out a femtocell service that allows mobile subscribers to make calls at home using their broadband Internet connections instead of the cellular network.

StarHub's Home zone service costs S$16.05 (US$10.62) per month with a 1-year contract. Users must also have a mobile-phone and broadband Internet accounts with StarHub for the service to work.

Each Home Zone account can support up to four StarHub mobile phone numbers.

Full story here

Nokia to end phone sales in Japan

2008-11-27T23:45:00.000-08:00

Finish mobile phone giant Nokia has said it will stop selling its handsets in Japan after struggling to grow its market share in the country.

Nokia said it would continue selling its luxury Vertu brand in Japan, and would dedicate its Japanese business to research purposes.

Samsung and LG have also faced problems in Japan - a market dominated by sophisticated domestic phones.

Nokia said recently that it would cut costs because of the global downturn.

"In the current global economic climate, we have concluded that the continuation of our investment in Japan-specific localised products is no longer sustainable," said Nokia executive vice president Timo Ihamuotila.

Nokia has nearly 40% of the global market for mobile phones, but it reportedly managed to take only 0.3% of Japan's market last year.

Full story here

Nokia says shipping touch-screen phone

2008-11-27T23:44:00.000-08:00

HELSINKI (Reuters) - Nokia Oyj has started deliveries of its first touch-screen phone, the 5800, the mobile phone maker's answer to Apple Inc's iPhone.

Nokia said on Thursday the phone is, or soon will be, available in selected markets globally, including Russia, Spain, India, Hong Kong, Taiwan and Finland.

Nokia said last month the model will cost 279 euros ($360) before operator subsidies and taxes, substantially less than the iPhone.

Full story here

Nokia speeds away with Ferrari inspired handsets

2008-11-26T23:37:00.000-08:00

Nokia has announced three new Ferrari inspired handsets to be launched by the Nokia’s luxury division, Vertu.

The new handsets will be available in 2009 and will be part of the range named Vertu Ascent Ti Ferrari editions.

The Vertu Ascent Ti Ferrari Nero will come in sleek black leather, while the Vertu Ascent Ti Ferrari Rosso and Giallo will be produced in vibrant red and yellow respectively.

Full story here

Nokia announces the 6260 slide

2008-11-26T23:26:00.000-08:00

Through a recent press release, Nokia has announced the latest addition to their lineup, the 6260. Nokia's 6260 will be the first Series 40 device to come with Nokia Maps and A-GPS for all your navigation needs.

The device supports Wi-Fi and global 3G frequencies (900/1900/2100 MHz) for fast internet browsing although only the 1900MHz band is supported by AT&T's network in the US. Nokia's Ovi service is also supported by the phone which is a good call as the new device comes equipped with a 5 megapixel camera and flash so one can share pictures and videos. Users will be able to utilize the expandable microSD card slot for extra storage when it comes to media especially to listen to music through the 2.5mm jack or with the help of A2DP support for Bluetooth.

Expect it to arrive in the market in early 2009 for EUR 299.

Full story here

iPhone Advert is banned by Advertising Standards Authority

2008-11-26T23:22:00.000-08:00

The use of ‘very fast’ in TV advert misleads viewers on the iPhone’s internet capabilty

An iPhone 3G television advert has been banned as a result of a judgment from the Advertising Standards Authority (ASA). The ASA ruled that the advert wrongly advertised the device in terms of fast internet speeds.

The ruling marks the second time Apple has breached standards. The first time was in August and was over misleading claims on the navigation of the device.

The use of ‘very fast’ repeatedly in the advert caused 17 viewers to complain about the advert.

Full story here

Phones 4u cuts prepay prices as Christmas countdown begins

2008-11-26T23:20:00.000-08:00

Retailer drops prices to up the competition with non specialists and Carphone

Phones 4u is looking to seize the Christmas prepay market after cutting prices on many of its pay-as-you-go handsets.

The retailer has gone toe-to-toe with low-cost non-specialist rivals, such as Asda, Tesco and Argos, with some prices slashed by up to £70. The cuts also bring many of Phones 4u’s prepay prices in line with Carphone, which also reduced pay-as-you-go prices recently.

Phones 4u’s biggest price drop is on the LG Viewty, which has come down from £199.99 to £129.99. Meanwhile the Samsung U800 price has dropped by £99.95 to £79.95 and the Nokia 6300 price has dropped from £79.95 to £59.95. Many other handsets have also been reduced.

Full story here

LG heavily invests in its brand with Formula One sponsorship

2008-11-26T23:09:00.000-08:00

LG hopes Formula One brand will reconnect consumers with the LG brand

LG will attempt to re-brand itself by forking out on a five-year Formula One sponsorship deal. Dermot Boden, LG’s chief marketing officer said: ‘It is a hefty investment for our brand.’

The deal will make LG one of the sponsors for the entire sport, largely increasing its marketing spend even in the economic downturn.

Read the complete story here